Understanding Enterprise Keywords
Enterprise keywords are specific words or phrases that are relevant to your organization's content and are used to optimize SharePoint 2010 search results. These keywords are used to improve the accuracy and relevance of search results, making it easier for users to find the information they need.
To get started with enterprise keywords, you need to identify the most relevant and frequently used terms in your organization. This can be done by analyzing your website's content, user feedback, and industry trends. You can also use tools like Google Keyword Planner or Ahrefs to find relevant keywords.
Once you have identified your enterprise keywords, you need to implement them in your SharePoint 2010 environment. This can be done by creating a keyword list and assigning it to your SharePoint site's search settings.
Identifying Enterprise Keywords
Identifying enterprise keywords involves analyzing your organization's content, user feedback, and industry trends. Here are some steps you can follow to identify your enterprise keywords:
- Analyze your website's content: Look at your website's content, including blog posts, articles, and product descriptions. Identify the most frequently used terms and phrases.
- Use user feedback: Ask your users what they are searching for and what they find most relevant. This will give you an idea of what keywords to focus on.
- Use industry trends: Keep an eye on industry trends and news. Identify keywords that are relevant to your industry and include them in your list.
Some tools that can help you identify enterprise keywords include:
- Google Keyword Planner: A free tool that helps you find keywords and get an idea of their search volume.
- Ahrefs: A paid tool that provides detailed keyword analysis and suggestions.
- SEMrush: A paid tool that provides keyword research and analysis.
Implementing Enterprise Keywords in SharePoint 2010
Once you have identified your enterprise keywords, you need to implement them in your SharePoint 2010 environment. Here are the steps to follow:
1. Create a keyword list: Create a list of your enterprise keywords and save it as a CSV file or a SharePoint list.
2. Assign the keyword list to your SharePoint site: Go to your SharePoint site's search settings and assign the keyword list to the site.
3. Configure search settings: Configure your search settings to include the enterprise keywords in the search results.
Managing Enterprise Keywords in SharePoint 2010
Managing enterprise keywords involves regularly reviewing and updating your keyword list to ensure it remains relevant and effective. Here are some tips to help you manage your enterprise keywords:
1. Regularly review your keyword list: Review your keyword list regularly to ensure it remains relevant and effective.
2. Update your keyword list: Update your keyword list as new keywords emerge or as your organization's content changes.
3. Monitor search results: Monitor your search results to see if the enterprise keywords are being used effectively.
Best Practices for Enterprise Keywords in SharePoint 2010
Here are some best practices to keep in mind when implementing enterprise keywords in SharePoint 2010:
1. Use relevant and specific keywords: Use relevant and specific keywords that are relevant to your organization's content.
2. Avoid keyword stuffing: Avoid keyword stuffing by not overusing the same keyword repeatedly.
3. Use keyword synonyms: Use keyword synonyms to provide alternative keywords for users to search for.
4. Monitor keyword performance: Monitor keyword performance to see which keywords are working effectively and which ones need to be updated or removed.
Enterprise Keywords SharePoint 2010 Comparison Table
| Keyword Tool | Cost | Features |
|---|---|---|
| Google Keyword Planner | Free | Keyword research, search volume, cost-per-click |
| Ahrefs | Paid ($99-$999/month) | Keyword research, analysis, suggestions, backlink analysis |
| SEMrush | Paid ($99-$999/month) | Keyword research, analysis, suggestions, competitor analysis |
By following the steps outlined in this article, you can effectively identify, implement, and manage enterprise keywords in SharePoint 2010. Remember to regularly review and update your keyword list to ensure it remains relevant and effective.